The Origins Of & Other Stories
& Other Stories was launched in 2013 as part of the H&M Group. The concept was simple: to create a space where fashion, beauty, and accessories could come together effortlessly. With design studios in Stockholm, Paris, and Los Angeles, & Other Stories brings together Scandinavian minimalism, Parisian sophistication, and the relaxed vibe of California. Each studio operates independently, giving every collection its own distinctive character. Stockholm offers clean lines and simplicity, Paris delivers romantic and vintage-inspired details, while Los Angeles brings a laid-back West Coast aesthetic. This creative diversity makes the brand both distinctive and adaptable. Whether you prefer timeless classics or contemporary styles, you’ll find something to suit your taste. Fun fact: & Other Stories originally focused on accessories but quickly expanded into clothing and beauty products due to high demand.
Clothing From & Other Stories
If you’re in need of a romantic dress, a sharply tailored blazer, or timeless basics for your wardrobe, clothing from & Other Stories won’t let you down. Each collection is carefully crafted with premium fabrics, flattering cuts, and thoughtful details. The pieces are inspired by the latest trends but maintain a timeless quality that ensures they’ll last for years. A Stockholm blazer, a light Parisian dress, or a cosy Los Angeles knit blends seamlessly with your wardrobe. Their basics, such as crisp white blouses and perfectly fitting jeans, are especially worth investing in and will remain staples in your wardrobe season after season.

Accessories From & Other Stories
If accessories are your thing, & Other Stories accessories collection has plenty to offer. Their leather handbags, chic shoes, and understated jewellery are designed to elevate any outfit. What sets their accessories apart is the balance between style and quality. Their leather bags are durable yet elegant, their shoes are as comfortable as they are stylish, and their jewellery adds a minimalist yet distinctive finishing touch. These accessories aren’t just extras – they’re statement pieces that complete your look.
Beauty Products From & Other Stories
The beauty range from & Other Stories is another highlight not to be missed. From skincare to cosmetics, every product reflects the same attention to detail and design as their clothing and accessories. Luxurious hand creams, sophisticated perfumes, and skincare essentials add a touch of indulgence to your daily routine. The clean, minimalist packaging makes them ideal gifts or a chic addition to your bathroom shelf.

Subscribe To & Other Stories’ Newsletter
For those who love staying ahead of the latest trends, subscribing to the & Other Stories newsletter is a great idea. Subscribers enjoy exclusive discounts, early access to new collections, and a host of other perks. As an added bonus, you’ll receive 10% off your first order when you sign up. Want to be the first to discover new arrivals? Sign up here and enjoy the benefits.
Sustainability At & Other Stories
Sustainability is a key focus for & Other Stories. The brand is committed to ethical production practices, using sustainable materials, and running recycling programmes. Many stores accept old clothing and empty beauty containers for recycling – and you’ll even receive a small discount as a thank-you. Their collections increasingly feature organic cotton, recycled wool, and sustainable viscose, reducing environmental impact without compromising on style. Learn more about their initiatives by visiting their dedicated sustainability page.

Sales And Discounts At & Other Stories
Looking for stylish pieces without breaking the bank? It’s entirely possible! During seasonal sales, & Other Stories offers impressive discounts on clothing, accessories, and beauty products. The summer and winter sales are prime opportunities, with prices slashed by as much as 50%. Special events like Black Friday and Singles Day also feature fantastic deals. A tip: always check this & Other Stories deals page before checking out to snag extra savings.
It’s easy to see why & Other Stories has become such a favourite. From elegant dresses and eye-catching accessories to indulgent beauty products, the brand offers everything you need. Combine that with their dedication to sustainability and high-quality design, and it’s no wonder people keep coming back. If you’re searching for fashion that’s stylish, versatile, and has a unique twist, & Other Stories is the perfect choice.