How Ralph Lauren Became A Global Icon

Ralph Lauren is one of the most iconic luxury fashion houses in the world. What began as a modest tie business in the late 1960s evolved into a global lifestyle brand. In this article, we’ll explore the origins, rise, and lasting legacy of Ralph Lauren—and why it continues to inspire fashion lovers worldwide.

The Start Of Ralph Lauren

The Ralph Lauren journey began in 1967, when Ralph Lifshitz (who later changed his name to Lauren) started creating bold, wide ties under the label “Polo”. Working out of a drawer in the Empire State Building, he persuaded retailers to stock his distinctive handmade designs. Within a year, Bloomingdale’s gave him a dedicated space—virtually unheard of at the time.

Ralph Lauren: From Ties To Full Fashion

By the early ‘70s, Ralph Lauren had launched a full men’s collection and debuted his first womenswear line in 1971. With a focus on elegance and heritage-inspired tailoring, his style quickly made an impact. In 1972, the now-iconic Polo shirt with its embroidered pony logo was introduced—and remains a global bestseller to this day.

The Polo Ralph Lauren Lifestyle

More than just clothes, Ralph Lauren envisioned a complete lifestyle. His brand draws inspiration from American heritage, equestrian traditions, Ivy League campuses, and timeless luxury. From structured blazers to cable-knit jumpers and signature denim, Polo Ralph Lauren is the embodiment of refined, understated fashion.

Ralph Lauren Men
source: Ralph Lauren – Ralph Lauren Men

The Rise Of Ralph Lauren Home

In 1983, Ralph Lauren became the first fashion designer to introduce a full home collection. The Ralph Lauren Home range includes everything from furniture and lighting to paint and bedding. Rich in detail and rooted in Americana and European heritage, the line mirrors the sophistication and quality of his clothing collections.

Ralph Lauren Kids: Classic Style For The Youngest

With Ralph Lauren Kids, the brand extends its classic aesthetic to little ones. From mini Polo shirts to tailored chinos and cable-knit jumpers, each piece is made with comfort and movement in mind—perfect for children with a sense of style.

Ralph Lauren In Pop Culture

Over the years, Ralph Lauren has left its mark on pop culture. His pieces were famously worn in the film The Great Gatsby (1974) and regularly featured on TV shows like Friends. From Olympic uniforms to red carpet events, celebrities and cultural icons alike have embraced the brand.

Ralph Lauren Kid
source: Ralph Lauren – Ralph Lauren Kid

Sustainability And Innovation At Ralph Lauren

More recently, Ralph Lauren has been stepping up its environmental efforts. The Earth Polo is crafted entirely from recycled plastic bottles. The brand is also investing in water-saving technologies and supporting responsible cotton farming, all while maintaining its commitment to quality.

Where To Buy Ralph Lauren (And Save)

You can shop Ralph Lauren through the brand’s official website, but savvy shoppers should also check our Ralph Lauren deals page for current offers. Mid-season and end-of-season sales, plus outlet deals, often bring up to 50% off.

The Legacy Of Ralph Lauren

From one handmade tie to a global fashion legacy, Ralph Lauren has built more than a brand—it’s a symbol of elegance, aspiration, and enduring design. Spanning clothing, interiors, and beyond, his influence is undeniable.

Whatever the event or mood, Ralph Lauren remains a favourite for anyone seeking timeless sophistication and premium quality.

Florence Stroink